
You Have Traffic, Now What? Most hope that their marketing campaign has done enough to sell the customer once they arrive at the website. Realistically, it only motivated the visitor to make a split-second, no-risk decision to click or type a URL.
To truly make your campaign a success, the majority of the workload must be carried by your website design and copy. After all, it must not only convince them not to leave in the first few seconds, it also must persuade them to stay long enough to take action.