Retain
more customers. Email
your customers and keep them informed.
It is the most effective way of
boosting customer retention and
increasing sales (Forrester
Research).
We create email marketing
campaigns that:
- Form a relationship,
a one-on-one dialogue, instead
of a mass broadcast.
- Offer valuable content and
information, rather than simply
pushing products.
- Encourage customers to visit
your website again and buy your
product. View who clicked on
your email and retarget them
with a personalized message.
Enticing Customers to Subscribe
Current statistics show that 11% of all visitors to your website will subscribe to an email newsletter, given the right placement of the subscription box and the right offer enticing them to sign up.
- Free Offer - Providing a "First Time Customer Discount" (great for B2C or ecommerce websites), Exclusive "Membership" into a Loyalty Program, or a "Free Report" or "White Paper," (Great for B2B websites - see free report example) as your draw will improve visitor conversion to a newsletter subscription. The Welcome Email, which arrives in the user's inbox immediately upon subscribing, includes a link to download their free report or a coupon code to input in the shopping cart.
- Hover Ad - Adding a hover ad (see hover ad example) on our clients' websites not only increased sales, but 87% more people subscribed to their newsletters.
- Privacy Policy - Include a visible Privacy Policy to help people feel more comfortable giving you personal information. For example, a good Privacy Policy focuses on the fact that you can unsubscribe at any time and that your information won't be rented, shared or sold with third parties.
- Limit Information Gathering - Ask only the most important information to subscribe someone to a newsletter like First Name (for personalization purposes), Email Address and Zip Code (to track geography). Better yet, ask only for their email and they'll be even more likely to subscribe.
Designing & Sending an Email Newsletter that Gets Read
While getting people to subscribe is the first step, you must also stay in contact with your clients at least monthly.
Statistics show that it takes six to seven contacts before you can turn a prospect into a customer. Those contacts can be expensive and time consuming. That's why email marketing is a critical part of any organization's marketing efforts.
It's 6 times cheaper to market and make a sale to an existing customer than to go find a new one. Emailing your customers and keeping them informed is the best way to keep your good customers and BOOST your SALES (Forrester
Research).
We help with ALL Six Steps of an Effective Email Marketing Campaign:
- Opt-in Strategy (Hover Ad, Offer & Placement)
- Welcome Email (includes promised offer like a report or discount)
- Email Newsletter Design (See design example)
- We can also convert your email newsletter to a print newsletter to mail.
- Writing Feature Articles (See article example)
- Sending the HTML email
- Automatic Unsubscribe/Subscribe Management
We have different email marketing packages to accommodate any budget. For
a free email marketing quote, please
contact us.
