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Case Study: SunTec Auto Glass
Client: SunTec Auto Glass
Industry: B2C, Service business, automotive repair
Time with Thrive: Since January 2005
Campaign: Internet Strategy
Challenges:
When SunTec came to us, they had a half-finished website another designer had put together. They wanted to start attracting business from the internet, both through search engines and email marketing.
Strategy:
- During January and February, Thrive designed a beautiful and informative website and launched a few pay-per-click campaigns.
- In September, SunTec wanted to add more money to the PPC budget - $3,000 as the keywords they were bidding on had an average cost per click of $10/click to stay in the top three. Thrive also proposed to start an SEO campaign involving SEO copy, link building, blogs, all to achieve the client’s goal of eventually eliminating/reducing the pay-per-click budgets. We also launched a monthly email newsletter to educate customers.
Results:
- Achieved #1 position in Google for highly coveted industry keyword, “phoenix auto glass”.
- Client retention rate of 20% as compared to industry average of 2%, attributable to the monthly email newsletter.
- After 6 months, 70% of web traffic coming from natural search engine listings (non-paid). So, was finally able to eliminate the $3000/month pay-per-click budget and focus solely on organic/natural listings efforts.
Just like SunTec Auto Glass,
your website can be your silent
sales force and your trusted
business partner. To learn more
about making your website more
competitive, please contact
us for a free website diagnostic
or a proposal.
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