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Case Study: Arizona Angels Studio

Client: Arizona Angels Studio
Industry: Lifestyle, fitness, education
Time with Thrive: Since November 2004
Campaign: Internet strategy

This campaign won 2nd place at the 2005 American Marketing Association Awards.

Challenges: 

Arizona Angels Studio website wasn't being used as a tool for existing or prospective students. Much of the content got lost and was difficult to navigate. The current website did not communicate the Arizona Angels award-winning capabilities or energetic passion for performance. When searching on Google for "Arizona Angels Studio", the website did not show up at all.

Strategy:  

• Thrive interviewed the studio owners on camera to capture their brand's personality and to obtain important details about the demographics of each of their seventeen teams.
• Thrive redesigned the website with a new look-and-feel and made the site easier to navigate.
• Thrive rewrote much of the existing content and added new, sales-oriented content.
• Thrive optimized the website's home page for the keyword phrase "Arizona Angels Studio" among other phrases.

Results: 

• Website is now ranked #1 when you search for "Arizona Angels Studio" on Google.
• Studio owners now spend less time on the phone with prospective students because prospects find enough information on the web.
• Current students are able to keep informed on a regular basis as the website is constantly updated with news.

Just like the Arizona Angels, your website can be your silent sales force and your trusted business partner. To learn more about making your website more competitive, please contact us for a free website diagnostic or a proposal.

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